A full visual identity rebrand for the loved San Francisco local food stand.
In collaboration with Graphic Designer Jessie Liang.
The client requested that we maintain the iconic red color scheme and vintage aesthetic of the original brand identity, while updating it for a more modern audience.
With this in mind, we crafted a new logo that features a mouth-watering illustration of their signature steak sandwich, complemented by bold typography that highlights the shop's name in a stylish yet legible manner.
In addition to the logo, we also created new staff t-shirts that quickly became popular and is now sold to regular customers.
Menu & Banner
Wax paper sandwich wrap
